The European Supply Chain Forum enables professionals in and around supply chains to create, exchange and integrate knowledge by collectively exploring the future. Fresh Forces supported the development of their new corporate identity, and I joined in to translate the visual elements into a tangible representation.
The logo is extended by mirror shapes, representing the three different communities. When connected, the logo becomes a fidget toy – anchoring the core values and community levels on a daily basis. The pieces can also be connected into different shapes – like a (supply) chain – to share their narrative with others.