by r'honest | Jun 12, 2019 | WORKSHOPS
For the fifth year in a row I participated in the Capstone Project of the Hotel Management course at Breda University as the lecturer of ‘Design Thinking and Prototyping’. After the lecture I coach and judge all the groups on the development of their first rapid prototype, and bestow the team with the best failure a custom ‘lemon award’ – to communicate how important it is in a design process to take risks and make mistakes. The lemon part of the award can be screwed open to reveal a block of post-it notes, this represents a perfect example of the power of failure: an experiment in glue development made the substance semi-sticky. Someone made the very smart call to turn it into a product you can easily peel off, turning it into one of the most successful products ever...
